Truth be told I've never met Annie of First & Marley in person but I bet she's as sweet face to face as she is over email. I discovered the brand through a local of social networking and was immediately as a chic children's boutique is something the internet and my area lacks... I know this and I don't even have a kid! First & Marley is filling that need with their adorable merchandise. Oh and local ladies look out for their pop up shop at The Play Cafe until December 21st.
You started First
& Marley, an online children's clothing boutique, when you were pregnant
and started shopping for your son, what factors drove you to pursue this
opportunity?
I started First & Marley because I noticed that the
choices for boys’ clothing was pretty limited. Most of the big name stores only
carried clothing with dinosaurs, cars, robots, or sports prints, and anything
other than that cost an arm and a leg. It wasn’t until I started researching
other brands online that I found really stylish and affordable fashion options
for kids.
I’ve always wanted to open my own boutique and I had the
idea to sell these smaller, up and coming brands as well as some of the more
well known brands in my store to give parents as many options as possible when
shopping for their children. It also gives the smaller brands a chance to have
their products carried in a store besides their own.
Describe your brand
in one sentence:
First & Marley is a unique collection of high quality
affordable children’s clothing and accessories.
Regardless of working
with globally recognized brands or upcoming designers, what attributes do you
look for in merchandise in order for it to be incorporated into your brand?
I look for unique styles and prints that you can’t find in
most retail stores. I also try to find high quality products with lower price
points. I want my customers to be able to shop at a boutique without having to
pay high boutique prices.
What are some of your
best selling accessories that parents can’t seem to get enough of? Do you have
any personal favorites, if so which ones?
We have a great selection of “chewelry” for moms to wear
while their children are teething. Our chew necklaces, bracelets, and toys
contain no BPA, phthalates, lead, cadmium, or heavy metals, making them safe
for children to chew on.
My personal favorites are our collection of baby moccasins
that are very popular in kids’ fashion right now and our organic wooden
teething rings.
How do you hope to
see First & Marley grow in 5 years?
In 5 years I hope to have my own brick and mortar retail
location for First & Marley (maybe 2 locations!) I also hope to be the
go-to place for children's’ fashion in the Philadelphia area.
Thanks Annie!
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